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HM2013 Try-Outs

It’s that time of the year again! Happening Marketing Try-Outs!!

The following is information regarding: Academic, Sport, Social and Volunteer.

**If you do not fill out the proper applications for the team you would like to try-out for, you will NOT be considered!

**You will find the application information below!

ALSO IMPORTANT: You do NOT to be French speaking for this competition, this is a bilingual competition! If you do not speak a word of French, no worries!!

For those of you who don’t know much about Happening Marketing but are looking to be involved in Case Competitions, you are on the right page!

Happening Marketing (HM) is a competition similar to Jeux du Commerce (JDC) but smaller and concentrates on Marketing cases! We call HM the little brother of JDC as it is very similar but is composed of a 36 student delegation and competes against 10 Eastern schools rather than 13!

This delegation is composed of 6 Case teams made up of 3 students each (18 students total), a sport team made up of 8 students, a social team made of 4 students, 2 student volunteers and 4 ambassadors.

HM is a unique opportunity for ALL students, not only in the marketing discipline, to put their knowledge to the test and compete in one of the most prestige Marketing competitions in Eastern Canada.

This year HM is taking place at HEC on March 22nd-24th, the same location as Jeux du Commerce! Check out this video to get a better idea of the weekend:


There are 6 academic teams. Five case teams and one quiz team. Each team is made of 3 students.

The cases are the following:

-Relationship Marketing

-International Marketing

-Integrated Marketing Communication

-Marketing Strategy

-Business to Business

-Quiz Team

For those of you who have never done a case competition, this is a great opportunity for you guys and it is a great place to start especially if you are looking to try-out for JDC in the years to come. Throughout the year, you will have a weekly case crack with your team where you will present in front of your coach and co-coach and where you will receive feedback! Last year, around 40% – 50 % of the academics on the delegation had never done a case competition like HM before! So do not hesitate to try-out.

We will also be holding an information session for those of you who are looking to know more information about how the try-outs will work and the process over the year if you were to make an academic team.

If for any reason you cannot attend the info-session, we will be sending the information discussed via e-mail to all individuals before the try-outs!

The information session will take place on January 10th from 12-1pm in room 6160.

Try-Outs for Academics will take place from the 14th-16th of January 2013! To apply you MUST fill out the following application by January 12th, 2013 at 5PM:

**IMPORTANT: You must e-mail Aymeric Beard requesting the Applicant Availability form!

If you have any more questions, do not hesitate to contact Aymeric Beard, she is the VP Academic for HM2013:


For those of you who love sports, have good team spirit and are looking to be on a competitive sport team and obviously looking to win! Happening Marketing is for you.

HM2013 has one sport, which is not announced until the team is made! The sport is usually a mixture of sports and ends up being very challenging and intense. As seen in the video above, the sport last year was Fusion Ball! It was a mix of volleyball and handball, it ended up being a lot more intense than we initially thought but we came out with an undefeated first last year!

The sport team is composed of 4 guys and 4 girls. During the try-outs we will test your cardio, teamwork and ability to adapt to various sports. The try-out will be two hours long on Sunday January 20th 2013 at Mont-Petit gym from 12pm-2pm so GET READY! Every year, the best of the best make it so come out with your best because you’ve got one shot to prove it to us!

To be considered for the sport try-outs, you MUST fill out the following application before January 19th 2013 at 6PM:

For more information about the sport try-outs, do not hesitate to contact Morgan Bland, he is the VP Sports for HM2013:


Many of you may have heard or not heard about this specific section of Happening Marketing. For those of you who may not be interested in the academic or sport side of things, this is the right thing for you!

Social is a team made up of 2 guys and 2 girls who are really out-going, enthusiastic, social and looking to meet a group of amazing people over the weekend! For many of our vets, this is where they first started: by joining the social team!

Throughout the weekend, you will be with the other teams of all 9 other schools competing in the competition and will have to complete tasks such as improve competitions, introducing your delegation at the opening ceremonies, have the best costumes, etc!

To be considered for the social try-outs, you MUST fill out the following application before January 19th 2013 at 6PM:


If none of the above interests you, there are also 2 positions available for individuals interested in volunteering during the weekend. These individuals still need to come to the sport+social try-outs and help out!

To be considered for the position, you MUST fill out the following application:

For any questions regarding this position or any other information, do not hesitate to contact myself, Chloe Laframboise, I am the President of Happening Marketing 2013 and would be more than happy to answer: