Skip to main content

Digital Marketing

Thursday, June 20, 2019

Presentation by Jonathan Simon, Director of Marketing & Communication, Telfer School of Management

Presentation Slides

Digital marketing has allowed businesses to communicate and market their goods & services in ways we could never imagine. In this workshop, we looked at the many ways that you can market your products and/or services through digital channels to make meaningful connections and drive growth and engagement.

As the Director of Marketing & Communications, Jonathan leads the marketing team responsible for Programs marketing, Research marketing, brand management, content marketing, email marketing, social media, paid advertising, mobile strategy, and managing the school’s web presence.

Jonathan also teaches digital marketing in the BCom, MBA, and Digital Marketing Certificate programs. An expert in digital marketing, he is the former Director of Marketing of a mobile gaming publisher of top-tier apps including Rubik’s Cube, Scattergories (Hasbro), Phase 10 (Mattel) and Skip-Bo (Mattel). His expertise, includes marketing strategy, mobile strategy, mobile ad monetization, programmatic marketing, user acquisition, content marketing, email marketing, customer relationship management (CRM), and search engine optimization (SEO).

Past Events

Effective Board Governance

Thursday, April 25, 2019

“Getting the most out of your Board of Directors” Presentation by Fiorella Jansen-Nicorescu, Board Chair of Alternative Learning Styles and Outlooks (ALSO)

The Board of Directors is responsible for providing oversight and strategic guidance. How can you equip your Board Members with the tools they need to fulfill their responsibilities? What steps can you take to create and maintain a productive environment?
Fiorella Jansen-Nicorescu shared her perspectives and lessons learned on board recruitment and getting the most out of a Board of Directors.

“Board of Administrators and Governance”
Presentation by Carol Jolin, President, L’Assemblée de la francophonie de l’Ontario (AFO)

In this presentation, Mr. Jolin discussed the roles and responsibilities of the president, general secretary, and the administrators.

Additionally, he discussed the selection of administrators.

Strategy Planning and Implementation in Non-profit Organizations & Introduction to uOttawa Community Engagement

Thursday, February 21, 2019 (9:30 AM TO 11:00 AM)
DMS-4170 (55 Laurier Ave. E) 4th floor

The NML session was gratefully sponsored by the Endowed Professorship in Ethics, Responsibility, and Sustainability (ERS)

Ömer Livvarçin, NML Researcher, Part-time Professor, and Consultant
presented a set of scientific tools that are specifically developed for non-profit organizations. The attendees learned how to measure and manage their strategies, including their impact at individual level, target group level, and community level.

Stéphane Cardinal,
Director, Michaëlle Jean Centre for Global and Community Engagement gave an introduction to the MJCGCE.

Daina Mazutis, Associate Professor, Endowed Professor of Ethics, Responsibility, and Sustainability provided information on Telfer student project opportunities.

Omer Livvarcin
Stéphane Cardinal
Daina Mazutis

Building Revenue Sources for your Non-profit

TUESDAY, NOVEMBER 27, 2018 (1:00 PM TO 4:00 PM)
DMS-4101 (55 Laurier Ave. E) 4th floor

How do you fill the revenue gaps not covered by core funding? Are you monetizing existing services or developing paid-for services? Is social enterprise a good option for your non-profit?

Presentations by:
Daniel BrunetteDirector, Development and Donor Services, Ottawa Community Foundation
John Bouza – Executive Director, Canadian Centre for Fundraising (CANFUND)
Michael Murr – Executive Director, Centre for Social Enterprise Development (CSED)

Moderator: Umar Ruhi, Associate Professor and Acting Director for the E-Business Technologies (EBT) Programs, University of Ottawa


   Daniel Brunette                John Bouza                       Michael Murr

Non-profit organization (NPO) impact assessment: Towards a more strategic approach


Current impact assessment practices have many limitations. More and more voices are raised to question the relevance of these practices. The purpose of this workshop was to explore these limitations, as well as new ways of doing things to add value.

This workshop was intended primarily for people concerned about the use of impact assessment as a strategic tool to help their NPOs create more social value.


Yacouba Traoré, Executive Director,
Rideau Rockcliffe Community Resource Centre

Saouré Kouamé, Ph.D. Assistant Professor of Strategy,
Telfer School of Management, University of Ottawa.

Moderator: Christyne Auger, manager
of Graduate Marketing and Recruitment

Workshop by Ed Bernacki, Public Service Innovation
The Idea Factory


Innovation is both a strategy for change, and an attitude to create value for people in new ways. Ed Bernacki lead this “idea factory” to help attendees better understand organizational innovation.  Mr. Bernacki provided a strategic framework for innovation and for building the capacity to innovate in your organization.

Aligning Your Operations to Your Strategic Plan

TUESDAY, JUNE 26 (9:30 AM TO 12:00 AM)


How are you prioritizing and connecting every aspect of your operations back to your strategic plan? Are evaluation and accountability incorporated in your processes?

Top performing nonprofits have figured out how to do things right, while keeping the focus on doing the right things.

Join us to explore tools to connect the dots between strategy and operations.


Michael Maidment
CEO, Ottawa Food Bank
Click here, for presentation slides.

Marc Provost
Executive Director, The Salvation Army
Click here, for presentation slides.


Adrian Cho
Director of Getting S**t Done at Shopify, and Artistic Director of the Ottawa Jazz Orchestra
Click here, for presentation slides.

Ömer Livvarçin
Part-time Professor, Program Manager, Telfer Master of Business in Complex Project Leadership, Consultant and retired Turkish Naval Officer
Click here, for presentation slides.

Looking Beyond the Buzzwords of Impact and Sustainability for Non-profits

APRIL 24, 2018
Deirdre Freiheit,
President & Chief Executive Officer.
For presentation slides, click here!
Omer Livvarcine,
Part-time Professor, Program Manager, Telfer Master of Business in Complex Project Leadership, Consultant, Founder & Lead Consultant, Victors Group.
For presentation slides, click here!

Sponsored by

*For additional information, or to become a member of the Non-profit Management Lab, please contact Angela –

© 2018 Telfer School of Management, University of Ottawa
Policies  |  Emergency Info